What sort of video do you want to make? Funny, inspiring, informative or educational?
What sort of videos are there? Once you know what types of videos there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.
Generally, web videos fit into four categories. Inspiring. Informative. Entertaining. Educational.
So which one of these categories does your communication idea fit into, how do you choose one?
It’s not hard once you have an understanding of what each one does. In this weeks episode, Mike and Sue are working through these categories and the types of videos that fit into them. They then discuss what sort of videos work in each category.
For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos. Their purpose is to educate the audience in some way.
Whereas entertaining videos can be funny, story-driven, creative and provoke emotion. There are many styles and options but their purpose is to entertain the audience. People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.
There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.
As always, we’d love to know what you think so leave us a comment.
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