The Documentary Filmmaker Podcast
🌒 Welcome to The Documentary Filmmaker Podcast - great to have you here!
Join us every week as we dive into untouched areas of filmmaking that go above and beyond conventional film school teachings.
Your host, Sue Collins, will navigate you through the independent filmmaking industry, guiding you to amplify your craft and foster sustainable careers.
With over 15 years of experience in documentary and impact films, Sue's expertise has resonated globally, captivating audiences through various platforms from Cinema releases, VOD, broadcast television and everything in between.
Get ready to explore the constantly evolving landscape of indie filmmaking as Sue shares invaluable insights into the business while equipping you with tips and advice to produce films that make your intended impact and reach the hearts of your audiences, no matter where they are in the world.
Tune in weekly to fuel your creative endeavours and boost your projects to their fullest potential - we're here to help make your goals in the film industry a vibrant reality ⭐️
The Documentary Filmmaker Podcast
What is content marketing?
What is content marketing? Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better.
Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’
Oops, our bad for making the mistake of thinking everyone would know what we’re talking about.
Our apologies for using lingo and buzz words. It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!
So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’
According to Wikipedia the definition is:
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.
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