How to cast your talent. Are you about to create a video and need to work out who should be your onscreen talent? Then this episode will help you figure out who they should be. An actor, a personality or a real person. How do you decide who's going to best share your message?
It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience.
But if you use an actor, what if they don't sound authentic? If you use an expert, what if they talk in a way that's hard to understand? Should you cast a real person? What if they fudge their lines? (Disclaimer: I'm not suggesting actors aren't real).
There's actually quite a bit to think about. So we've put together this episode of the Moonshine Moonshot series on How to cast your talent. It will help you with some of the key considerations.
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