Moonshine Moonshot

How To Reach An Audience

March 16, 2020 Sue Collins & Mike Hill Season 1 Episode 5
Moonshine Moonshot
How To Reach An Audience
Show Notes Chapter Markers

So how do you reach an audience? 

Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience.  What if no one sees, hears or reads it?  All that work for nothing.  And worse than that there’ll be no results. Other than you pulling your hair out.

But with a good plan before you start you can avoid the sad sound of… “cue crickets”

If you figure out who your audience is and where they are online before you start, and you craft your message into a great story that’ll interest them- you’re already half way there.

Mike and Sue have spent many years creating online content that connects and resonate with audiences all around the world.  They’ve had to think through strategies and conduct research time and again to ensure that the content they make does reach an audience. 

In this episode of the Moonshine Moonshot podcast, they’re talking about reach, how to get to your audience and its packed full of tips and tricks including what the different platforms are good for. 

Why do you need a release strategy?
You've got to know your audinece.
The Queen Victoria Market Case Study
What is versioning and why do it?
Facebook and YouTube- why use both?
Why analyse the reach?