In this weeks episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down impact storytelling, specifically visual storytelling, and giving you tips on how to craft yours.
They‘re talking about impact, unpacking what that means and how you can leverage storytelling to get folks taking the action you need them to take.
So, what is storytelling for impact?
Ok, so it’s probably not a burning question but it just might be one you’re curious about.
Time and again we speak to people that have a really important mission or a great business but they just can’t find the right way to get their message across. Working out where to start and what platform to use is really confusing. There are so many options with everything from blogs, podcasting, websites, social media and traditional advertising. And some even freak out “Ah, storytelling, sounds like a creative thing.”
Not to mention the icky idea of being in front of a camera.
Here’s a secret, if you can craft a great story it won’t matter which platform you choose because it will work on all of them and people will love it.
It will engage them, intrigue them and you can end with a call to action that takes them to the next step in joining your tribe.
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