Moonshine Moonshot

S2 Ep18. What should come first – the content or the audience?

June 14, 2022 Sue Collins & Mike Hill Season 2 Episode 18
Moonshine Moonshot
S2 Ep18. What should come first – the content or the audience?
Show Notes

Should you create content for your audience, or find an audience for your content? 

This dilemma feels a lot like the chicken or egg predicament that harks back to ancient times. And it seems to baffle content creators just as much as the latter torments scientists! 

So today I’ve decided to unpack this little conundrum …starting with the answer (well, what my answer is at least). 

Mike Hill – my co-host on the Moonshine Moonshot series – and I disagree on the whole content-before-audience or audience-before-content debate. 

In Mike’s words: “You really need to find an audience for your content, rather than the other way around.” 

But in my opinion? Your content has to come first. 

 I know this might come as a bit of shock – considering how much I carry on about knowing your audience – but if you try too hard to create content specifically for your audience, you’ll just end up losing your point of view. And your point of view is really important. 

 Sure, you need to understand who you’re talking to, and craft content that they can relate to, but that content still has to reflect you as the creator. 

I explain my thinking in this episode. 

To join me in the Define Your Ideal Audience, please head to

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