Moonshine Moonshot

S2 Ep. 17 Should you niche down to find an audience for your film?

June 07, 2022 Sue Collins & Mike Hill Season 2 Episode 17
Moonshine Moonshot
S2 Ep. 17 Should you niche down to find an audience for your film?
Show Notes

This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach.
 Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them.

I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it was for, I said “My project is SO important! I know everyone will want to see it.” 

The editor giving me a stern look and responded “Well my channel isn’t for “everyone”. So it’s probably not a good fit for us.”

It was mortifying. But a valuable lesson at the same time.
These days, whenever a client comes to me with a video idea and tells me their target audience is “everybody”, I know I’m in for trouble. But I also get it.
 With so many people using streaming platforms to watch videos, it’s tempting to get caught up in the idea that you should market your content to everyone with a smart device and a stable Internet connection. The thing is, your video isn’t going to relate to the five billion people online every day. 
So really, to answer my own question – no, I don’t think that niching down will limit your film’s reach. In fact, I think it will ensure it gets it front of the right people, leaves a lasting impression and makes genuine impact. 
I explain why in this episode. Listen in! 

To join me in the Define Your Ideal Audience, please head to

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