Moonshine Moonshot

S2 Ep. 17 Should you niche down to find an audience for your film?

June 07, 2022 Sue Collins & Mike Hill Season 2 Episode 17
S2 Ep. 17 Should you niche down to find an audience for your film?
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Moonshine Moonshot
S2 Ep. 17 Should you niche down to find an audience for your film?
Jun 07, 2022 Season 2 Episode 17
Sue Collins & Mike Hill

This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach.
 
 Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them.

I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it was for, I said “My project is SO important! I know everyone will want to see it.” 

The editor giving me a stern look and responded “Well my channel isn’t for “everyone”. So it’s probably not a good fit for us.”

It was mortifying. But a valuable lesson at the same time.
 
These days, whenever a client comes to me with a video idea and tells me their target audience is “everybody”, I know I’m in for trouble. But I also get it.
 
 With so many people using streaming platforms to watch videos, it’s tempting to get caught up in the idea that you should market your content to everyone with a smart device and a stable Internet connection. The thing is, your video isn’t going to relate to the five billion people online every day. 
 
So really, to answer my own question – no, I don’t think that niching down will limit your film’s reach. In fact, I think it will ensure it gets it front of the right people, leaves a lasting impression and makes genuine impact. 
 
I explain why in this episode. Listen in! 

To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience

You can learn more over at the Moonshine Communications Academy:  
https://www.moonshinecommunicationsacademy.com/

You can also follow us on social via these links: 
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency 
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill 
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins 
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)

Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms

Show Notes

This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach.
 
 Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them.

I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it was for, I said “My project is SO important! I know everyone will want to see it.” 

The editor giving me a stern look and responded “Well my channel isn’t for “everyone”. So it’s probably not a good fit for us.”

It was mortifying. But a valuable lesson at the same time.
 
These days, whenever a client comes to me with a video idea and tells me their target audience is “everybody”, I know I’m in for trouble. But I also get it.
 
 With so many people using streaming platforms to watch videos, it’s tempting to get caught up in the idea that you should market your content to everyone with a smart device and a stable Internet connection. The thing is, your video isn’t going to relate to the five billion people online every day. 
 
So really, to answer my own question – no, I don’t think that niching down will limit your film’s reach. In fact, I think it will ensure it gets it front of the right people, leaves a lasting impression and makes genuine impact. 
 
I explain why in this episode. Listen in! 

To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience

You can learn more over at the Moonshine Communications Academy:  
https://www.moonshinecommunicationsacademy.com/

You can also follow us on social via these links: 
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency 
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill 
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins 
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)

Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms