Moonshine Moonshot

S2 Ep. 15 Why you really need to know your audience

May 24, 2022 Sue Collins & Mike Hill Season 2 Episode 15
Moonshine Moonshot
S2 Ep. 15 Why you really need to know your audience
Show Notes

Know your audience. Know. Your. Audience. You really, need to get to know your audience. 

If you’re a content creator, communications professional, marketer or filmmaker, you have almost certainly heard this over and over. It might even be the mantra you chant to yourself each morning at sunrise. Or the calming words you recite when you’re struggling to fall asleep on a Tuesday night. 

Ok, maybe that’s just me… but I’m sure you consider it frequently…perhaps to the point that it’s started to lose its meaning?

Almost every marketing platform out there mentions something about “knowing your audience” on a blog or a landing page or a social media tile. One quick Google of the term generates an eye watering 6,400,000,000 results. 

I’m even guilty of banging on about it myself on more than one occasion (in truth, I wrote an entire course – check out the show notes below to learn more). But why do you need to know your audience? That’s the part that often gets left unexplained. 

And it’s what I’m drilling down on it in this episode.  Because in my opinion, once you know your audience, it will give you a better dopamine hit than a block of your favourite chocolate. Mmm chocolate..

At a fundamental level, it’s because if you don’t know your audience, you won’t reach them. And if your content doesn’t reach people, you will not become a successful content creator. 

Listen for more! 

To join me in the Define Your Ideal Audience, please head to

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