Moonshine Moonshot

S2 Ep10. How to write a video production brief

April 19, 2022 Sue Collins & Mike Hill Season 2 Episode 10
Moonshine Moonshot
S2 Ep10. How to write a video production brief
Show Notes

So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. 

You’ve Googled a few video production houses in your local area. Reviewed more showreels than you’d like to remember. Sent a few emails, made a few calls. You’ve talked your idea through so many times, you’ve got it down to a succinct but compelling soundbite now.  

Finally, you’ve found a group of filmmakers who get you and what your brand’s all about. 

Now it’s up to them to take your idea and turn into a world-changing, viral video …right? 

Oh. If only it was that simple. 

As excited as you might be to dive head first into the production process, there is something you need to do days, weeks, maybe even months before you roll camera. And that’s writing a detailed brief for the creative team. 

On this episode of Moonshine Moonshot, Sue walks you through how to write a killer video brief for the production team you're working with. 

Here links to those eps that Sue referenced: 

S2 Ep 3 - A Recipe For Great Storytelling. Listen now: 

S1 Ep 22 - Video Types of Videos. Listen now: 

S1 Ep 17- How to Cast Your Talent. Listen now: 

S1 Ep 10 - Who Is The Messenger? Listen now: 

You can also check out the companion blog to this episode over here:

To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency 

To find out about the Moonshine Communications Academy and the Define Your Ideal Audience online course here here:

Check out episode 12 in season 1 over here:

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