Messaging and storytelling. A match made in video production heaven?
We certainly think so!
But how do these two terms differ? And if you’re about to embark on a new video project, which one should come first?
Great question! We’re super glad you asked. You see, we’re pretty passionate about messaging here at Moonshine Agency. After 12 years making and producing impact films, the one thing we’re absolutely certain about is this: messaging matters. So you definitely need to get yours sorted before cracking on with your next video project.
If messaging is something you think you struggle with, can we suggest checking out an episode we made back in season one called Who’s The Messenger? You’ll find a link at the bottom of the show notes.
It will step you through the basics and give you a framework to craft a message that perfectly defines your brand, project or company. Hello, high performing video!
But before you start counting video views in your sleep, let’s rewind things – just a little bit. Because even if you have your messaging down to a fine art, it doesn’t mean your audience will actually take any of it on.
Yes, messaging is critical but if it’s not delivered in the right way? Well, it can fall on deaf ears. Remember that year 10 maths class when your teacher spent 45 minutes lecturing you on e=MC squared and pi is 3. something? No? Exactly.
Most people don’t learn by being lectured to. But with a little thing called storytelling, you can have your audience in the palm of your hand.
In this episode, Sue is going to help you understand the difference between messaging and storytelling and show you how combining the two can do wonders for your video marketing.
To check out that episode from season 1 titled: ‘Who is the Messenger’, head here: https://www.buzzsprout.com/846682/3425152
If you are struggling with your messaging or positioning, please listen to this episode: https://www.buzzsprout.com/846682/4498217
You can also follow us on social:
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
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