Moonshine Moonshot

S2 Ep 8. Is messaging and storytelling the same thing?

April 05, 2022 Sue Collins & Mike Hill Season 2 Episode 8
Moonshine Moonshot
S2 Ep 8. Is messaging and storytelling the same thing?
Show Notes

Messaging and storytelling. A match made in video production heaven? 

We certainly think so! 

But how do these two terms differ? And if you’re about to embark on a new video project, which one should come first? 

Great question! We’re super glad you asked. You see, we’re pretty passionate about messaging here at Moonshine Agency. After 12 years making and producing impact films, the one thing we’re absolutely certain about is this: messaging matters. So you definitely need to get yours sorted before cracking on with your next video project.

If messaging is something you think you struggle with, can we suggest checking out an episode we made back in season one called Who’s The Messenger? You’ll find a link at the bottom of the show notes. 

It will step you through the basics and give you a framework to craft a message that perfectly defines your brand, project or company. Hello, high performing video! 

But before you start counting video views in your sleep, let’s rewind things – just a little bit. Because even if you have your messaging down to a fine art, it doesn’t mean your audience will actually take any of it on.

Yes, messaging is critical but if it’s not delivered in the right way? Well, it can fall on deaf ears.  Remember that year 10 maths class when your teacher spent 45 minutes lecturing you on e=MC squared and pi is 3. something? No? Exactly. 

Most people don’t learn by being lectured to. But with a little thing called storytelling, you can have your audience in the palm of your hand. 

In this episode, Sue is going to help you understand the difference between messaging and storytelling and show you how combining the two can do wonders for your video marketing. 

To check out that episode from season 1 titled: ‘Who is the Messenger’, head here: 

If you are struggling with your messaging or positioning, please listen to this episode: 

You can also follow us on social: 

Facebook @moonshinestories 

Instagram @moonshineagency 

Twitter @moonshineagency 

LinkedIn Company Page Moonshine Agency

LinkedIn Mike Hill

LinkedIn Sue Collins 

Moonshine Communications Academy
Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome!

Join us on social:
Moonshine Communications Academy
Facebook @MoonshineCommunicationsAcademy

Instagram @moonshinecommunicationsacademy

Twitter @moonshinecomms

LinkedIn Sue Collins

LinkedIn Company Page Moonshine Communications Academy