Moonshine Moonshot

S2 Ep7. What makes a story impactful?

March 29, 2022 Sue Collins & Mike Hill
Moonshine Moonshot
S2 Ep7. What makes a story impactful?
Show Notes

Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world….

That’s our narrative and we’re sticking to it! 

Jokes aside, storytelling is an art older than human history and we’re lucky enough to play with it in some form every single day. 

It crosses cultures, has been proven to help with memory retention and is quite simply the best way to keep people entertained. 

But if you’re trying to create content that moves viewers to action, sometimes a great story isn’t enough. We know that’s a hard truth to swallow  – particularly if you’re a longterm reader and are finally understanding how important storytelling is when it comes to video production. And it is important. Really, really important. But if your video is going to stand out from all the other millions of videos on YouTube, Facebook, Netflix and elsewhere, it needs to pack a serious punch. 

Which means it must: 

• Be well told 

• Be shared by someone who your audience can connect with 

• Present a challenge and the steps to overcome it 

• Have a clear purpose and point of view 

Pull this off and you’ll be on your way to creating a story that won’t just score your video thousands of views – it will change opinions. Behaviours. Even the world. 

We like to call these impact stories. And how do you craft one of those? Well that’s actually our speciality at Moonshine Agency (we’re an impact film production house after all) and it’s what Sue is zoning in on in this episode. 

To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency 

You can listen to the episode from season 1 Sue mentioned here:  It’s called ‘Who’s the Messenger?’ 

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