S2 Ep7. What makes a story impactful?

Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world….

That’s our narrative and we’re sticking to it! 

Jokes aside, storytelling is an art older than human history and we’re lucky enough to play with it in some form every single day. 

It crosses cultures, has been proven to help with memory retention and is quite simply the best way to keep people entertained. 

But if you’re trying to create content that moves viewers to action, sometimes a great story isn’t enough. We know that’s a hard truth to swallow  – particularly if you’re a longterm reader and are finally understanding how important storytelling is when it comes to video production. And it is important. Really, really important. But if your video is going to stand out from all the other millions of videos on YouTube, Facebook, Netflix and elsewhere, it needs to pack a serious punch. 

Which means it must: 

• Be well told 

• Be shared by someone who your audience can connect with 

• Present a challenge and the steps to overcome it 

• Have a clear purpose and point of view 

Pull this off and you’ll be on your way to creating a story that won’t just score your video thousands of views – it will change opinions. Behaviours. Even the world. 

We like to call these impact stories. And how do you craft one of those? Well that’s actually our speciality at Moonshine Agency (we’re an impact film production house after all) and it’s what Sue is zoning in on in this episode. 

To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency 

You can listen to the episode from season 1 Sue mentioned here: https://www.buzzsprout.com/846682/3425152  It’s called ‘Who’s the Messenger?’ 

Please subscribe to our YouTube channel, Moonshine Moonshot over here: . https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw

You can also follow us on Facebook via these links:
 
 Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www

📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)

Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms