In this episode, Sue shares 3 tips to help you simplify complex messages for your audience (using video of course!).
As a communicator of any description –a public speaker, content creator or filmmaker – you can sometimes know too much about your topic. The divide between experts and audience is often enormous and usually crammed with industry jargon, complicated concepts and too much assumed knowledge.
When you’re trying to make your message digestible for the ‘average Joe’ (or Jo) you need to explain things simply, show them why they should care and give them a single call to action.
Video is often one of the best ways to do this because it’s visually stimulating and persuasive. In fact, it’s considered one of the most engaging methods of communicating.
But there are a few things to keep in mind when crafting your video to make sure it’s just right. And that’s what Sue is breaking down in this episode of Moonshine Moonshot.
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